Creaturisme is the strategy of Turisme Comunitat Valenciana for the development and promotion of highly specialized, experience-based tourism products. Its main objective is to promote the differentiation of Valencia's tourism offering and the development of tourism products suitable for packaging and marketing. It is free and open to all companies and entities that market tourism services developed within the Valencian Community, provided that these are experiential in nature and themed around one of the products specified below. Creaturisme requires its participants to complete a membership application with requirements and commitments related to the company's specialization.