The Municipal Tourism and Beaches Board of Alicante is the autonomous municipal body responsible for promoting and publicizing the city as a tourist destination in domestic and foreign markets, as well as managing the beaches within the municipal area of Alicante. Its main functions include attending national and international tourism fairs, producing brochures and all kinds of promotional material, advertising campaigns, collaborating with other public and private entities in the joint promotion of the destination, tourist maps, website, and other strategies aimed at attracting tourists to the city of Alicante.